Illustration: 91APP expands breach to 4,798,255 consumers across 1,329 brands
91APP · Breach

91APP expands breach to 4,798,255 consumers across 1,329 brands

· 1 min read

91APP, a Taiwanese retail-software provider, said in an Oct 29 update that attackers accessed an order database in its Commerce Cloud. Unable to determine whose data was actually taken, the company disclosed the maximum potential scope: up to 1,329 brands and 4,798,255 consumers, covering online orders placed Apr 4, 2025 through Oct 14, 2026. Names, phone numbers, delivery addresses, emails and order records were potentially exposed, with no passwords or payment data; the company says shoppers are already getting scam messages, and notifications start Nov 2.

WhatsApp LinkedIn X
CriticalBreachNo software to update
In this article
  1. What happened
  2. Why it matters
  3. What to do
  4. For the technical team
  5. Timeline
  6. Sources

What happened

91APP, a Taiwanese retail-software provider, confirmed that attackers accessed an order database in its Commerce Cloud. In an Oct 29 update, the company expanded the potential breach scope to up to 1,329 brands and 4,798,255 consumers. MUJI Taiwan confirmed some of its online-store orders were in the database.

Incidents like this, every morning

The ones that need action first, in a 3-minute read.

Free · 1 email a day, in the morning · no spam, unsubscribe in 1 click

Why it matters

Customer data from hundreds of brands on the platform was potentially exposed: names, phone numbers, delivery addresses, emails and order records. 91APP itself says shoppers are already receiving scam messages, so expect phishing that quotes real order details.

What to do

Warn customers about scam risk, state that 91APP will not request data by message, and tell them not to click links in SMS or email about orders. Track official notifications starting Nov 2 and review incident response with e-commerce vendors.

For the technical team

Affected
91APP, provedora taiwanesa de software de varejo; banco de dados de pedidos do Commerce Cloud com dados de até 1.329 mar · 91APP Commerce Cloud, order database: online orders placed Apr 4, 2025 through Oct 14, 2026, from up to 1,329 brands and 4,798,255 consumers.
Exploitation
Data breach, not a vulnerability. 91APP acknowledges shoppers are already getting scam messages quoting order details. Per DailyDarkWeb, the figures are notification scope, not a confirmed count of stolen records.
Fix
No fix applicable (data breach). 91APP says the attack was blocked on Oct 14; email/SMS notifications planned from Nov 2, subject to brand authorization.
Vector
Attackers accessed an order database in 91APP's Commerce Cloud; the source does not describe the technical entry vector.
More details
Timeline per 91APP (ticker 6741): intrusion Oct 3, first brand report Oct 4, attack blocked Oct 14, initial disclosure Oct 16, scope update Oct 29. Potentially exposed data: names, phone numbers, delivery addresses, emails (where provided) and order records; no passwords, card or payment data. MUJI Taiwan confirmed some of its online-store orders were in the database. DailyDarkWeb notes this is separate from Japan's MUJI app disclosure.

Timeline

  1. 91APP update expands the potential breach scope to 4.8 million consumers across 1,329 brands.

Sources 1 source

Get the next one tomorrow morning

One email a day with what changed, what to fix first and how. After signing up you get the full feed.

Free · 1 email a day, in the morning · no spam, unsubscribe in 1 click

Share it with your team

Whoever handles security with you should get it too.

LinkedIn X

Your colleague gets a confirmation request. Nothing is sent unless they confirm.

See all news

Read also

Before you go: get this every day

The HIFY Radar daily edition lands every morning with the incidents that need action. Free.

Free · 1 email a day, in the morning · no spam, unsubscribe in 1 click